ZZakariyya Husain
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Stabilise conversion-critical journeys

Checkout + Core Web Vitals Optimisation

Targeted backend and data-flow optimisation for checkout journeys to improve speed and conversion consistency.

Challenge

  • - Checkout journey had avoidable friction points.
  • - Weak Core Web Vitals reduced confidence and conversion.
  • - Critical pages struggled during high-traffic windows.

Approach

  • - Optimised Magento backend data flow and payload handling.
  • - Removed key bottlenecks in basket-to-checkout transitions.
  • - Focused on performance at template and endpoint level.

Measured Outcomes

  • - +20% to +30% checkout conversion uplift.
  • - LCP improved from 5.8s to 1.6s on priority templates.
  • - Smoother conversion performance in busy trading periods.

Tech Stack

Magento 2GraphQLRESTElasticsearchMySQL

Offer

Free 30-minute Magento technical audit call

If your team is stuck on delivery, I can review your current setup and give you a practical plan for what to fix first.

  • - Quick risk review across performance, integrations, and release flow
  • - Priority actions you can apply straight away
  • - Honest view on whether you need short-term support or a lead hire
Book the 30-minute callView Magento Wins